The demand for ethical solutions to consumption is on the rise; in the United Kingdom alone, the SOM of the ethical shopping market is valued around 2.7 billion pounds, with an estimated 1.08 million consumers associated with that market. This creates a need for businesses like GoUproot to thrive and provide exactly what society is and will continue to demand in the future.

The demand for our services is evident — GoUproot has already received around 300 pre-registers, and we are currently partnered with 15 sustainable retailers localized in London.

GoUproot is SEIS (Seed Enterprise Investment Schemes) certified, thus investors who purchase shares in our company will receive tax reliefs. This program allows GoUproot to raise money before we begin trading, thus helping us to build a strong foundation before business even begins.

We have recently been in contact with individuals from Startups 100, “the UK’s longest running index of the best new businesses” that promotes the most “exciting, disruptive, and successful UK startups” (startups.co.uk).

GoUproot has also been successful in being shortlisted for a Southwark Pioneers Fund Accelerator Grant. After our business was thoroughly reviewed, Anupama Parekh, the co-founder, successfully passed all rounds in proving the Uproot business model and mission statement.